Thinkie Brain Sensor Site
Marketing site for a cognitive health device
About this project
Thinkie is a wearable fNIRS sensor that reads blood-oxygen activity in the prefrontal cortex in real time while you play brain-training games, paired with an app that turns that signal into a live "brain meter" and a monthly brain-age score. That's a harder sell than most consumer hardware: it needs to explain the science credibly (the product leans on three decades of research from Dr. Ryuta Kawashima, creator of Nintendo's Brain Age) while still closing a purchase.
So the site carries more commerce weight than a typical brochure page. Visitors choose between Basic, Premium, and a Flexible financing plan that pays down the sensor over 12 months and supports HSA/FSA payment, then go straight to checkout, with no separate cart flow and no sales call.
Research and credibility content (published studies, press mentions, the Kawashima connection) live alongside the product pages rather than in a separate "science" silo buried in the nav, since for a health device, the evidence is part of the pitch.
The site was only part of the job. We ran Thinkie's marketing content end to end: planning the campaign, producing the product videos that explain what the sensor does and why it works, and shooting the product photography and hero shots that carry the site, the ads, and the packaging. Same team, one source of truth for the brand, from the first product shot to the checkout page.
What we did
- Marketing site design and build
- Direct plan picker to checkout, no cart flow
- 12-month financing and HSA/FSA payment support
- Research and press content woven into the purchase path
- Full marketing content strategy and campaign assets
- Product video production, from concept through final cut
- Product photography and hero shots for the site and ads
Get a Field Report
