Sound Startups Community Site
Regional startup community site
About this project
Sound Startups is a nonprofit that fills a gap most startup ecosystems leave open: support for founders before they have a company yet, not just after. Their programs move a person from a raw idea through validation, building, and growth, and the site's main job is to make that pipeline legible to two very different audiences at once: prospective founders deciding whether to apply, and sponsors deciding whether to fund it.
We built the site around that pipeline as the core piece of information architecture: a clear four-stage founder journey (Discovery Lab, Builder Studio, Founder Guild, and ongoing community events) that reads as a progression, not a menu of unrelated offerings. Sponsors, events, and news all hang off that same structure rather than competing with it.
The result reads less like a typical nonprofit brochure site and more like a product roadmap for becoming a founder, which is exactly the pitch Sound Startups needed to make.
What we did
- Information architecture around a four-stage founder journey
- Site design and build for two audiences, founders and sponsors
- Programs, events, and news structured off one pipeline
- Nonprofit positioning that reads like a product roadmap
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